In keeping with the old 70s adage: Never Trust A Band With A Logo – especially a bad one – here’s 1987’s New Monkees. As anyone who paid attention to this fiasco in the late 80s knows, the concept of the New Monkees was wrong on virtually every level. It also serves as a reminder of how low pure marketing can go when the occasion calls for it. Of course, the music itself is just a reworking of what was being pushed by radio programmers at the time. Nothing “awful,” just shallow and pointless, and typical of the late-80s landscape. The guys obviously have some talent, but when you start a journey on the wrong foot, it’s just not going to be easy to stay in step. I’d compare the differences and similarities of The Monkees and New Monkees, but they’re not related in any way shape or form… except for the copyrighted name. There is one big difference, of course… The Old Monkees had Don Kirshner, the 50s song publisher who was smart enough to pack their repertoire with material from fresh, rising young songwriters – Neil Diamond, Boyce & Hart, Goffin & King – helping to ensure the music would last longer than the fad. As for the New Monkees? The All Music Guide calls them a “Richard Marx tribute band,” and I’ll leave it at that. Hear for yourself, below. Speaking of copyrights, Coca-Cola Telecommunications, Inc. gets a credit on the sleeve. New Coke… New Monkees… it all says something about something, doesn’t it?
PS: Unless you want your brain to explode, don’t look at how much these things are selling for at Amazon. I was expecting a penny. The CD isn’t even available used at Amazon (HERE) these days.
What I Want (3:04)
Do It Again (3:47)
I Don’t Know (3:15)
The Way She Moves (3:42)
Boy Inside The Man (4:19)
Burnin’ Desire (2:57)
Whatever It Takes (4:14)
Corner Of My Eye (4:39)
Turn It Up (3:37)
“What I Want (For Christmas)” (1987)
From The Various Artists 2LP, Yulesville!
Are there any New Monkees completists out there? If so, here’s one of their few rarities – save a couple of unreleased songs played on the TV show – an obscure Christmas makeover of the album’s lead off track, “What I Want.” It’s not a new recording, just the original with seasonal messages & overdubs. It’s in with the main download.